Shangri-la, which means "land of sacredness and peace in Tibetan language, has been frequently adopted by stores, hotels and restaurants to signify a “heaven away from the turmoil of the mundane world”. Actually, today Shangri-la refers to a county named Zhongdian located in the Deqen Tibentan Autonomous Prefecture of Yunnan Province. This is a place of tranquility and peace is described as having "Snow Mountains, grasslands, Tibetan people, red soil plateaus, with three rivers flowing traversing the landscape".